Wednesday, June 11, 2008

The Target Audience

The Chandler project describes their target users as being "knowledge workers"; people who routinely manipulate bodies of knowledge. My target users are a bit different. The people I am aiming at are the people who have many irons in the fire, who may have many large areas of life that are being managed.
  • They have multiple projects, multiple agendas, multiple calendars.
  • They have promises to make and track in many areas.
  • They have ongoing conversations to be managed.
  • They have more than one team that they are tracking or dealing with.
  • They're often sharing information with small 2 to 50 person sized groups
This doesn't mean that this will not be of use to people with less diverse and busy lives. But my goal is to make that kind of lifestyle instantly manageable.

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